New Road Clinic
A performance-focused patient acquisition campaign designed to turn paid traffic into real appointment bookings.
Where things stood
New Road Clinic needed a reliable system for generating a consistent flow of patient enquiries and converting those enquiries into booked appointments without driving acquisition costs up.
What we did
- Built and managed the Patient Growth System.
- Ran and optimised paid lead-generation campaigns.
- Structured the campaign around appointment intent rather than vanity metrics.
- Tracked lead volume, ad spend and booked appointments to measure real funnel performance.
What it produced
- 175 of 196 leads booked an appointment — an 89.3% lead-to-booking rate.
- Approx. €3.71 advertising cost per booked appointment.
- At a stated treatment value of €300 per booking, the 175 bookings represent up to €52,500 in potential booked revenue — a projected 80.9x return on the €649 ad spend, before treatment delivery costs, overheads, cancellations or no-shows.
Project Details
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