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Content + Paid Ads

New Road Clinic

Educational content and targeted ads designed to increase patient trust and appointment bookings.

850+
PATIENT ENQUIRIES
€12.47
AVERAGE COST PER LEAD
412
APPOINTMENTS BOOKED
81%
LEAD CONTACT RATE
68%
LEAD-TO-APPOINTMENT RATE
4.8x
AVERAGE ROI
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Overview

We focused on building trust through clear, educational content and reinforced it with targeted local advertising to drive consistent appointment enquiries.

What We Did

  • Content pillars for services and FAQs
  • Short-form video and photo content
  • Local Meta Ads targeting
  • Creative refresh and optimisation
  • Monthly reporting and insights

Outcomes

  • Clearer service messaging
  • Stronger local brand presence
  • Improved enquiry quality

Process

1
Content planning
2
On-site content capture
3
Campaign setup
4
Optimisation & reporting
Tags
ContentLocal AdsWebsite DesignHealthcare
Stack
  • Meta Ads
  • Content Strategy
  • Creative
  • Website Development
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